INFO ⋰ Graphic Identity and Social Media 👩🏽💻 ︎︎︎
Candela Poetry Project, idealised by Paula Groff.
Design developed for the graphic/visual identity and images for the social media created for the ︎ Candela Project 'Nights of Poetry Written by Women' held in Porto. ‘Candela’ (from the Latin, literally candle) is the basic unit of measurement defined by the power radiated by a light source. Based on this concept, the project was born with the aim of giving light and visibility to poetry written by women, but always within an inclusive framework.
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Design desenvolvido para a identidade gráfica/ visual, mais imagens para social media criadas para o ︎Projeto Candela 'Noites de Poesia Escrita por Mulheres' realizado no Porto. ‘Candela’ (do latim, literalmente vela) é a unidade de medida básica definida a partir da potência irradiada por uma fonte luminosa. A partir desse conceito, o projeto nasce com o propósito de dar luz e visibilidade a poesia feita por mulheres, mantendo sempre um perfil inclusivo.
PROCESS ⋰ Calligraphy tests for the creation of the logo and the final result selected
GRAPHIC IDENTITY ⋰ Some elements of the Visual Identity
TYPEFACES
Marcellus from Google Fonts
because of its antonymy and classical forms with origins in Roman inscription letterforms, it was chosen to be used both in headlines
(preferably with capital letters)and in the body of longer texts.
GFS Artemisia from Greek Font Society
is a slightly calligraphic book typeface with Greek and Latin alphabets for a wide range of uses, witch was selected as an alternative typeface to create hierarchy
in headings, or in sentences/small texts, regularly combined in a secondary way.
COLOUR REFERENCES
DESIGN & SOCIAL MEDIA ⋰ Some applications of graphic identity
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