INFO ⋰ Graphic Identity 👩🏽💻 ︎︎︎
Design for the exhibition ’Lilás’, by artist Maíra Freitas.
Design for the visual identity of the solo exhibition ‘Lilás’ by artist ︎Maíra Freitas, at ︎Sesc São Caetano - São Paulo, Brazil. The project includes set design and captions for the artworks, as well as printed and digital material.
︎
Design criado para a identidade visual da exposição 'Lilás' da artista ︎Maíra Freitas, no ︎Sesc São Caetano - São Paulo, Brasil. O projeto inclui cenografia e legendas para as obras de arte, bem como material impresso e digital.
REFERENCES ⋰ Some images of the artist's artworks and inspirations for her work
![](https://freight.cargo.site/t/original/i/d5ec4232dfd08c77913c6b5475d45f028199b22de667e60e50bf8f11bbfe7a26/referencias-maira2.jpg)
PROCESS ⋰ Graphic elements of the identity created and based on the artist's work
![](https://freight.cargo.site/t/original/i/7ca4caf0a924e4f6445fd7f16ca6ce86589c45fbc081f06ffdd39e2219db8d2b/referencias-maira3.jpg)
![](https://freight.cargo.site/t/original/i/d7c0e59609e40d1c55832d220352b03f6adaccacba6a7a7c76a46c9ade03935b/logo-lilas_expo-maira_portfolio-site.jpg)
![](https://freight.cargo.site/t/original/i/9b72c205fe992f0153d90ff43a61a8f347e21b1467670b8ae0a7186a22ba7450/A4-TRIFOLD-MOCKUP_maira-lilas-folder-copy.jpg)
![](https://freight.cargo.site/t/original/i/581950bea61eb24b73a1cf7b4784684d499f6a5007bb839464ef3c61c79bd0cb/Billboard-Entrance-Wall-Mockup-copy.jpg)
![](https://freight.cargo.site/t/original/i/fec7f8e1be8e837c32a739c031dab24d251d1170c1cfe328597ffee2ec45677d/EXPO-LILAS_cartazes_mockup.jpg)
SOLO EXHIBITION ‘LILÁS’ by artist Maíra de Freitas ⋰ Exhibition photo by Ana Pigosso ⋰ São Paulo - Brazil
![](https://freight.cargo.site/t/original/i/4a02acd582e53aecf16319d34db609a338d0f48779d5c37e5a605fe3e46a06f6/Sesc-Maira-Freitas-exp-ph-Ana-Pigosso-2.jpg)
To my surprise, after completing the project, the artist was so pleased with the identity created for her exhibition that she decided to tattoo the logo lettering I designed on her skin.
︎
Para a minha surpresa, após a conclusão do projeto, a artista ficou tão contente com a identidade criada para a sua exposição, que resolveu tatuar o logo lettering que desenhei em sua pele.
![](https://freight.cargo.site/t/original/i/9c3f36e6c0f465aa7a32dcc89d87d2bc0f9a703ddf5fa4635c02bbe63ad68610/tattoo_logo-lilas_maira.jpg)
Photo by Maíra de Freitas
︎︎︎ NEXT PROJECT