Starki Wall Lettering
About
Creation of personalized lettering made on the wall to be part of the environment of the new STARKI store specialized in crossfit, opened in Brazil.
Creation of personalized lettering made on the wall to be part of the environment of the new STARKI store specialized in crossfit, opened in Brazil.
🇧🇷 Criação de lettering personalizado feito na parede para fazer parte do ambiente da nova loja STARKI, especializada em crossfit, inaugurada em Goiânia-GO/BR.
Proposal
The composition of the lettering came with the proposal to dynamically illustrate elements of the crossfit universe, which at the same time, interacted in the typography of the STARKI logo, to suggest the idea of movement, activity and impact, in order to represent the concept of the slogan “move ” present in the brand positioning.
🇧🇷 A composição do lettering veio com a proposta de ilustrar com dinamismo elementos do universo crossfit, que ao mesmo tempo, interagissem na tipografia do logotipo STARKI, para sugerir a ideia de movimento, atividade e impacto, de modo a representar o conceito do slogan “move” presente no posicionamento da marca.
Creation Time
Lettering illustration ( ilustração do lettering ) 2 days
On-site painting ( pintura in loco ) 5 days
Material
marker with water-based paint.
Creation Time
Lettering illustration ( ilustração do lettering ) 2 days
On-site painting ( pintura in loco ) 5 days
Material
marker with water-based paint.
MOODBOARD
( concept )
( concept )
video da inauguração da loja retirado do instagram @poetadowod
